2021-22
Pleo UI icon set redesign
2021-22
UI icon set redesign
2021-22
Pleo UI icon set redesign
2021-22
Pleo UI icon set redesign
2021-22
UI icon set redesign
![](https://framerusercontent.com/images/gus7dD4AChxdFOB7TmIzqJIfBYs.png)
![](https://framerusercontent.com/images/gus7dD4AChxdFOB7TmIzqJIfBYs.png)
![](https://framerusercontent.com/images/gus7dD4AChxdFOB7TmIzqJIfBYs.png)
![](https://framerusercontent.com/images/gus7dD4AChxdFOB7TmIzqJIfBYs.png)
![](https://framerusercontent.com/images/gus7dD4AChxdFOB7TmIzqJIfBYs.png)
![](https://framerusercontent.com/images/gus7dD4AChxdFOB7TmIzqJIfBYs.png)
Why
Why
The Pleo design team faced three main problems:
Why
The Pleo design team faced three main problems:
Why
The Pleo design team faced three main problems:
Inconsistency
Icons didn't have a unified look & feel because they came from different sources over the years.
Inconsistency
Icons didn't have a unified look & feel because they came from different sources over the years.
Inconsistency
Icons didn't have a unified look & feel because they came from different sources over the years.
Inconsistency
Icons didn't have a unified look & feel because they came from different sources over the years.
Unscalability
The design team didn’t have an easy way to scale the icon system consistently when needed.
Unscalability
The design team didn’t have an easy way to scale the icon system consistently when needed.
Unscalability
The design team didn’t have an easy way to scale the icon system consistently when needed.
Unscalability
The design team didn’t have an easy way to scale the icon system consistently when needed.
Disconnect
Icons weren’t connected to Pleo’s brand – they didn’t reflect the way Pleo looks, speaks or moves.
Disconnect
Icons weren’t connected to Pleo’s brand – they didn’t reflect the way Pleo looks, speaks or moves.
Disconnect
Icons weren’t connected to Pleo’s brand – they didn’t reflect the way Pleo looks, speaks or moves.
Disconnect
Icons weren’t connected to Pleo’s brand – they didn’t reflect the way Pleo looks, speaks or moves.
![](https://framerusercontent.com/images/tXCbTT1OuMYcKlY9lCNO4aGGqbo.gif)
![](https://framerusercontent.com/images/tXCbTT1OuMYcKlY9lCNO4aGGqbo.gif)
![](https://framerusercontent.com/images/tXCbTT1OuMYcKlY9lCNO4aGGqbo.gif)
![](https://framerusercontent.com/images/tXCbTT1OuMYcKlY9lCNO4aGGqbo.gif)
![](https://framerusercontent.com/images/tXCbTT1OuMYcKlY9lCNO4aGGqbo.gif)
![](https://framerusercontent.com/images/tXCbTT1OuMYcKlY9lCNO4aGGqbo.gif)
![](https://framerusercontent.com/images/0MYeQv6IJDKYegHDSeSMtvo3eno.gif)
![](https://framerusercontent.com/images/0MYeQv6IJDKYegHDSeSMtvo3eno.gif)
![](https://framerusercontent.com/images/0MYeQv6IJDKYegHDSeSMtvo3eno.gif)
![](https://framerusercontent.com/images/0MYeQv6IJDKYegHDSeSMtvo3eno.gif)
![](https://framerusercontent.com/images/0MYeQv6IJDKYegHDSeSMtvo3eno.gif)
![](https://framerusercontent.com/images/0MYeQv6IJDKYegHDSeSMtvo3eno.gif)
Contributions
Design brief
Quality assurance
Management
UI icon design
Audit
Contribution guides
Recruiting
Stewardship
UI icon system
Contributions
Design brief
Design brief
Design brief
Management
Management
Management
Audit
Audit
Audit
Recruiting
Recruiting
Recruiting
UI icon system
UI icon system
UI icon system
Quality assurance
Quality assurance
Quality assurance
UI icon design
UI icon design
UI icon design
Contribution guides
Contribution guides
Contribution guides
Stewardship
Stewardship
Stewardship
Contributions
Design brief
Quality assurance
Management
UI icon design
Audit
Contribution guides
Recruiting
Stewardship
UI icon system
Contributions
Design brief
Recruiting
UI icon design
Management
UI icon system
Contribution guides
Audit
Quality assurance
Stewardship
![](https://framerusercontent.com/images/SX1RNtPXOYrkGTRg9yXDz0VhZds.jpeg)
![](https://framerusercontent.com/images/SX1RNtPXOYrkGTRg9yXDz0VhZds.jpeg)
![](https://framerusercontent.com/images/SX1RNtPXOYrkGTRg9yXDz0VhZds.jpeg)
![](https://framerusercontent.com/images/SX1RNtPXOYrkGTRg9yXDz0VhZds.jpeg)
![](https://framerusercontent.com/images/SX1RNtPXOYrkGTRg9yXDz0VhZds.jpeg)
![](https://framerusercontent.com/images/SX1RNtPXOYrkGTRg9yXDz0VhZds.jpeg)
Process
1. Audit & design brief
Define goals, audit icons, identify needs, use cases and set the scene for design execution.
1. Audit & design brief
Define goals, audit icons, identify needs, use cases and set the scene for design execution.
1. Audit & design brief
Define goals, audit icons, identify needs, use cases and set the scene for design execution.
1. Audit & design brief
Define goals, audit icons, identify needs, use cases and set the scene for design execution.
2. Recruiting
Facilitate the recruiting process for sourcing an external icon designer to collaborate with.
2. Recruiting
Facilitate the recruiting process for sourcing an external icon designer to collaborate with.
2. Recruiting
Facilitate the recruiting process for sourcing an external icon designer to collaborate with.
2. Recruiting
Facilitate the recruiting process for sourcing an external icon designer to collaborate with.
3. Facilitation
Influence and lead the design process between Studio Lenzing and the Pleo design team.
3. Facilitation
Influence and lead the design process between Studio Lenzing and the Pleo design team.
3. Facilitation
Influence and lead the design process between Studio Lenzing and the Pleo design team.
3. Facilitation
Influence and lead the design process between Studio Lenzing and the Pleo design team.
4. UI icon system
Design the way the Pleo design team uses and sources UI icons for their product designs.
4. UI icon system
Design the way the Pleo design team uses and sources UI icons for their product designs.
4. UI icon system
Design the way the Pleo design team uses and sources UI icons for their product designs.
4. UI icon system
Design the way the Pleo design team uses and sources UI icons for their product designs.
5. Implementation
Pair with engineering to bring the new UI icon set into Pleo’s web and mobile apps.
5. Implementation
Pair with engineering to bring the new UI icon set into Pleo’s web and mobile apps.
5. Implementation
Pair with engineering to bring the new UI icon set into Pleo’s web and mobile apps.
5. Implementation
Pair with engineering to bring the new UI icon set into Pleo’s web and mobile apps.
6. UI icon design
Design new and missing icon sizes to make the UI icon system more flexible and robust.
6. UI icon design
Design new and missing icon sizes to make the UI icon system more flexible and robust.
6. UI icon design
Design new and missing icon sizes to make the UI icon system more flexible and robust.
6. UI icon design
Design new and missing icon sizes to make the UI icon system more flexible and robust.
![](https://framerusercontent.com/images/vjYEOsd4LniFb8S0VulGGUxS2M.gif)
![](https://framerusercontent.com/images/vjYEOsd4LniFb8S0VulGGUxS2M.gif)
![](https://framerusercontent.com/images/vjYEOsd4LniFb8S0VulGGUxS2M.gif)
![](https://framerusercontent.com/images/vjYEOsd4LniFb8S0VulGGUxS2M.gif)
![](https://framerusercontent.com/images/vjYEOsd4LniFb8S0VulGGUxS2M.gif)
![](https://framerusercontent.com/images/vjYEOsd4LniFb8S0VulGGUxS2M.gif)
7. Contribution guides
Design guides for the Pleo design team to use and easily scale Pleo’s UI icon set going forward.
7. Contribution guides
Design guides for the Pleo design team to use and easily scale Pleo’s UI icon set going forward.
7. Contribution guides
Design guides for the Pleo design team to use and easily scale Pleo’s UI icon set going forward.
7. Contribution guides
Design guides for the Pleo design team to use and easily scale Pleo’s UI icon set going forward.
![](https://framerusercontent.com/images/w42mu4KdtmtuqcxSTcVpWdEyI.gif?scale-down-to=512)
![](https://framerusercontent.com/images/w42mu4KdtmtuqcxSTcVpWdEyI.gif?scale-down-to=512)
![](https://framerusercontent.com/images/w42mu4KdtmtuqcxSTcVpWdEyI.gif?scale-down-to=512)
![](https://framerusercontent.com/images/w42mu4KdtmtuqcxSTcVpWdEyI.gif?scale-down-to=512)
![](https://framerusercontent.com/images/w42mu4KdtmtuqcxSTcVpWdEyI.gif?scale-down-to=512)
![](https://framerusercontent.com/images/w42mu4KdtmtuqcxSTcVpWdEyI.gif?scale-down-to=512)
8. Stewardship
Facilitate new contributions to UI icons from Pleo’s product designers.
8. Stewardship
Facilitate new contributions to UI icons from Pleo’s product designers.
8. Stewardship
Facilitate new contributions to UI icons from Pleo’s product designers.
8. Stewardship
Facilitate new contributions to UI icons from Pleo’s product designers.
![](https://framerusercontent.com/images/ONGVqdwKTvTIrA0gCinY8EEdg8.jpeg)
![](https://framerusercontent.com/images/ONGVqdwKTvTIrA0gCinY8EEdg8.jpeg)
![](https://framerusercontent.com/images/ONGVqdwKTvTIrA0gCinY8EEdg8.jpeg)
![](https://framerusercontent.com/images/ONGVqdwKTvTIrA0gCinY8EEdg8.jpeg)
![](https://framerusercontent.com/images/ONGVqdwKTvTIrA0gCinY8EEdg8.jpeg)
![](https://framerusercontent.com/images/ONGVqdwKTvTIrA0gCinY8EEdg8.jpeg)
Studio Lenzing
Read Studio Lenzing's study case about Pleo's icon set redesign.
Studio Lenzing
Read Studio Lenzing's study case about Pleo's icon set redesign.
Studio Lenzing
Read Studio Lenzing's study case about Pleo's icon set redesign.
Studio Lenzing
Read Studio Lenzing's study case about Pleo's icon set redesign.
Studio Lenzing
Read Studio Lenzing's study case about Pleo's icon set redesign.
![](https://framerusercontent.com/images/9okKiYjVYFobBILclfIYJv5ezs.gif)
![](https://framerusercontent.com/images/9okKiYjVYFobBILclfIYJv5ezs.gif)
![](https://framerusercontent.com/images/9okKiYjVYFobBILclfIYJv5ezs.gif)
![](https://framerusercontent.com/images/9okKiYjVYFobBILclfIYJv5ezs.gif)
![](https://framerusercontent.com/images/9okKiYjVYFobBILclfIYJv5ezs.gif)
![](https://framerusercontent.com/images/9okKiYjVYFobBILclfIYJv5ezs.gif)
More cases
© Made by Martín, 2025
© Made by Martín, 2025
© Made by Martín, 2025
© Made by Martín, 2025
© Made by Martín, 2025
© Made by Martín, 2025