2021-22
Pleo UI icon set redesign
2021-22
UI icon set redesign
2021-22
Pleo UI icon set redesign
2021-22
Pleo UI icon set redesign
Contributions
Project management
Product strategy
Product design
Icon design
Stewardship
Team
1 product designer
1 mobile engineer
1 web engineer
Studio Lenzing
Overview
Between 2021 and 2022, I led the redesign of the Pleo iconset in collaboration with Studio Lenzing. At the time, the existing icon system that resulted in inconsistent visual experiences and complicated workflows for a scaling design team.
Why
The Pleo design team faced three main problems:
Why
The Pleo design team faced three main problems:
Inconsistency
Icons didn't have a unified look & feel because they came from different sources over the years.
Inconsistency
Icons didn't have a unified look & feel because they came from different sources over the years.
Unscalability
The design team didn’t have an easy way to scale the icon system consistently when needed.
Unscalability
The design team didn’t have an easy way to scale the icon system consistently when needed.
Disconnect
Icons weren’t connected to Pleo’s brand – they didn’t reflect the way Pleo looks, speaks or moves.
Disconnect
Icons weren’t connected to Pleo’s brand – they didn’t reflect the way Pleo looks, speaks or moves.
Process
1. Audit & design brief
Define goals, audit icons, identify needs, use cases and set the scene for design execution.
1. Audit & design brief
Define goals, audit icons, identify needs, use cases and set the scene for design execution.
2. Recruiting
Facilitate the recruiting process for sourcing an external icon designer to collaborate with.
2. Recruiting
Facilitate the recruiting process for sourcing an external icon designer to collaborate with.
3. Facilitation
Influence and lead the design process between Studio Lenzing and the Pleo design team.
3. Facilitation
Influence and lead the design process between Studio Lenzing and the Pleo design team.
4. UI icon system
Design the way the Pleo design team uses and sources UI icons for their product designs.
4. UI icon system
Design the way the Pleo design team uses and sources UI icons for their product designs.
5. Implementation
Pair with engineering to bring the new UI icon set into Pleo’s web and mobile apps.
5. Implementation
Pair with engineering to bring the new UI icon set into Pleo’s web and mobile apps.
6. UI icon design
Design new and missing icon sizes to make the UI icon system more flexible and robust.
6. UI icon design
Design new and missing icon sizes to make the UI icon system more flexible and robust.
7. Contribution guides
Design guides for the Pleo design team to use and easily scale Pleo’s UI icon set going forward.
7. Contribution guides
Design guides for the Pleo design team to use and easily scale Pleo’s UI icon set going forward.
8. Stewardship
Facilitate new contributions to UI icons from Pleo’s product designers.
8. Stewardship
Facilitate new contributions to UI icons from Pleo’s product designers.
Studio Lenzing
Read Studio Lenzing's study case about Pleo's icon set redesign.
Studio Lenzing
Read Studio Lenzing's study case about Pleo's icon set redesign.
Studio Lenzing
Read Studio Lenzing's study case about Pleo's icon set redesign.
More cases
© Made by Martín, 2026
© Made by Martín, 2026
© Made by Martín, 2026
© Made by Martín, 2026