SYSTEMS THINKING
UI/UX
VISUAL DESIGN
SYSTEMS THINKING
UI/UX
VISUAL DESIGN
SYSTEMS THINKING
UI/UX
VISUAL DESIGN
UI/UX
SYSTEMS THINKING
VISUAL DESIGN
SYSTEMS THINKING
UI/UX
VISUAL DESIGN
Cases
Design work highlights from the last 11 years.
Cases
Design work highlights from the last 11 years.
Process
How I work, end to end:
Process
How I work, end to end:
1. Understand it
It starts with a conversation and finding the right problems to solve.
1. Understand it
It starts with a conversation and finding the right problems to solve.
2. Define it
Synthesise customer problems, find opportunities and define constraints for the next iteration.
2. Define it
Synthesise customer problems, find opportunities and define constraints for the next iteration.
3. Design it
Explore solutions to minimise problems with clear scope and intent.
3. Design it
Explore solutions to minimise problems with clear scope and intent.
3. Design it
Explore solutions to minimise problems with clear scope and intent.
4. Validate it
Test and validate through feedback loops with real people.
4. Validate it
Test and validate through feedback loops with real people.
5. Build it
Confident in the approach with engineering, we get design ready for development.
5. Build it
Confident in the approach with engineering, we get design ready for development.
6. QA it
With engineering, we make sure the build matches the design intent.
6. QA it
With engineering, we make sure the build matches the design intent.
7. Release it
We launch, gather feedback from users, iterate.
7. Release it
We launch, gather feedback from users, iterate.
8. Learn from it
Talk to customers to find what works and what doesn't.
8. Learn from it
Talk to customers to find what works and what doesn't.
About
I care about work that drives positive change in people’s lives and the planet altogether.
About
I care about work that drives positive change in people’s lives and the planet altogether.
About
I care about work that drives positive change in people’s lives and the planet altogether.
Outside design
I play drums in Corporate Job, enjoy cooking, and being outdoors with my dog, Travis.
© Made by Martín, 2026
© Made by Martín, 2026
© Made by Martín, 2026
© Made by Martín, 2026
© Made by Martín, 2026