From 2017 to 2021, I designed the core experience for admins & finance teams, helping establish product–market fit as the company grew from seed stage to unicorn. During this time, Pleo expanded from 2 markets to 6 markets across Europe, grew from early traction from 1,500 to 17,000 customers, and scaled to close to €100M in annual recurring revenue.
Projects
I talked to admins and finance teams using Pleo to understand how they worked and what mattered to them. Working alongside great designers, PMs, engineers, and QA, we built the first versions of Pleo's core features.
